Photo book brand had an aging in-house personalizer (Java applet from 2014) that didn't work on mobile. Mobile traffic was 68% of visitors but only 22% of orders. Conversion on desktop was 4.2%; mobile was 0.9%.
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Case study
Photo book brand
Photo book brand replaced legacy in-house personalizer with PrintIntegrator + WooCommerce. Mobile conversion rose 47%.
The solution
Migrated to PrintIntegrator for WooCommerce with the WebGL designer. Photos auto-upload from the customer's phone; spread layouts adapt to lay-flat binding rules; mobile rendering at 60fps on a five-year-old phone.
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